Stylo-Milo Sundayl!! – Treasure ‘thriftin’ in Haji Lane

Polkadot Monsters catches up with Wonderwool’s new store and the lady behind it.

We discover a new corner to cosy up within the nooks and crannies of eclectic Haji Lane, conceived by owner, Anna. And just when you start wondering what Wonderwool is all about…

Her inspiration to start this shop:

I love thrifting and whenever I am in Europe or US, I always look for thrift stores for treasures. Thrift stores have a lot of character and interesting things that you don’t get from normal stores. In Singapore, thrift (or otherwise known as ‘vintage’) stores are non-existent and even if they are, it’s on extreme ends of price scales. I wanted to start a thrift store where girls can enjoy digging, looking for reasonably priced treasures in a pretty and cosy environment.

How and why did she begin?

I started it on a whim; I love my job but had always wanted to have a business of my own! I planned to start it in a year (“when I have enough savings”, ”when I learn enough”, …) but decided to go for it when a space became available. It was very tough in the beginning as I have no knowledge or whatsoever; I was foolhardy but the passion was overpowering. I did up the decoration from scratch and slept 4 hours everyday for a few weeks!

Wonderwool’s philosophy:

Shop without the guilt; surrender to surprises in Wonderwool.

Wonderwool is a concept store that offers you fantastic new and pre-loved clothes at prices that don’t pinch. We suss out all the finest and cutest clothes from all over the world and present them to you in (what we hope to be) the prettiest and most comfy store. Never feel guilty for that quick fix again.  Girls will be in for a delightful treat at each visit us as we constantly update our store. You’ll never know what you’ll get!

Wish to clear your bursting wardrobe? We love adopting clothes that are new or lightly worn, items that make our hearts palpitate. If you think we will covet your wardrobe, bring them over right now!  Our professional shopaholics will reward with Wonder$ so you can shop more in our store.

Who can wear Wonderwool?

Cliched but everyone and anyone!

Dream customer?

MICHELLE OBAMA!

Surprise surprise – we find out that Anna is a huge fan of Mrs Obama –  she is unpredictable and experimental. She has all the money in the world but chooses to support young designers and singlehandedly make Target (U.S apparel store) cool again. Anna loves how she mixes couture with mass-produced pieces and manages to look elegant and relevant at all times. Anna confesses that was what she wanted for Wonderwool – a mishmash of high-end and thrifted pieces where shoppers will always be pleasantly surprised.

Your personal style?

I love clothes and I like to wear what flatters me and what is comfortable. I suck at being a girlie girl but to make up for it, I pore over clothes online endlessly and admire people who always look effortlessly cool! I live vicariously through good looking people.